1. Users love data. Make data attractive!
How do you make a decent corporate website in 2022? You don’t want to tell users that you are “a recognized leader in _, one of the best in the field.” That standard advertising expression conveys nothing specific.
It is better to remove adjectives and show facts: how many branches you have, in which cities, who your clients are, and how you helped them. Abstract information is unreliable. Facts, yes. But if you have a lot of data to share, you need to make it not only simple, but engaging.
Источник – Health Tracker App
Data visualization helps deliver the right message in an engaging way. It is also directly related to scrolling. Here’s how IAmBinadam displays data:
The reader can quickly understand and become familiar with the information presented, to which the author is trying to lead with a picture. Given the occasional need to convey the vast amount of data that people consume these days, figures that are not just scattered in chaos, but are clear, meaningful and meaningful!
Источник – S/R
2. Application of animated images in 3D!
In some cases, it is easier to demonstrate things than to describe the product in text format. In this case, 3D animations can be successfully applied. Thanks to their use, the user will be able to demonstrate and tell about the proposed product in a more accessible way. In 2022, the 3 D-effects will become more three-dimensional, they will be traced the desire for futuristic elements.
Источник – Relish
3.Animated logos!
The year 2022 will not abolish business cards, notepads, pens and booklets: animated logos make no sense for printed products. But online brands are facing new challenges and looking for new solutions, one of which is animated logo design, the use of which will add “zest” and wow effect for your brand.
Animated logos have marketing advantages for websites:
- Animated logos help improve SEO. As it happens, Google favors dynamic content, and pages with moving graphics attract audiences faster;
- Cool animated logos attract attention;
- Promote brand awareness and make for a better website UX;
- Micro animations in logos look good on mobile devices. An engaging animation looks more interesting than a static logo.
Источник – blog.pioneers
4.Availability of video for design!
In 2022, there will be more and more use of video files for website development and web design. These can be small versions of videos as well as full-screen versions. This principle has already been used in design, but only exclusively as a background resource. Now they will be put in the first place, not covered with anything! Using video will give your site style, recognition and will be able to “catch” and keep the visitor on your site, which will certainly only be a big “+”. So don’t be afraid to use a quality video background, not just a YouTube clip!)
As technology advances, there will be new opportunities for video, such as real-time shopping, 360-degree footage, disappearing content and other innovations.
Источник – Orametall
5.Minimalism!
No matter how you look at it, web design nowadays strives for minimalism and simplicity. A simple and straightforward site will always be pleasing to the user, will make good traffic. Despite all the trends that have been listed above, it is important to create a minimalist site, not to put elements randomly, not to overload the style.
As users spend a large amount of time online, it becomes important for them to get information quickly and easily without unnecessary distracting content. Various decorative elements become distractions and annoyances that cause a decrease in visit traffic. To avoid this, in 2022 web designers should focus on minimalist page designs and present only the necessary and important information for the website visitor (customer).
Minimalism in web design is especially welcomed by visitors to e-commerce sites. One of the reasons people look at online stores is to save time. Of course, they will appreciate the efficient navigation and fast loading of web pages.
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